1 It is estimated that about 20 tonnes of gold are purchased/sold on Akshaya Tritiya. But why do we buy gold on Akshaya Tritiya?
Reasons for buying gold on Akshaya Tritiya:
1. Multi-purpose
Yes, gold is a multipurpose metal. It adds to the asset value of the individual or the family, even a business. It offers best investment returns too. Buying gold on Akshaya Tritiya is also a symbol of prosperity and wealth.

2. Eternal wealth
As we already know that buying gold adds to the wealth as well as assets of an individual, it is believed that buying gold on Akshaya Tritiya ensures eternal wealth. This is because the very term Akshaya means ‘never diminishing’.

3. Fruitful investment
Akshaya Tritiya is one day that is auspicious on the whole, i.e. no mahurat is required to start a new venture or purchase anything special. On this very day, people start their new businesses so that it begins on a good day and everything that follows is good.

4. Auspicious planetary alignment
The sun shines brighter on this day, it is believed by Hindus. On this day, the Sun – lord of all planets and the Moon – the lord of creativity, are exalted, i.e. at their peak radiance. It is a day which is auspicious for weddings as well as forging new partnerships.

5. Great leaders are born on Akshaya Tritiya

Just like it is auspicious for marriages and business ventures, Akshaya Tritiya is a great day for the birth of a child. It is said that they achieve a lot in life and make a name for themselves.

6. Auspicious day for Jains to purchase and invest in gold
Akshaya Tritiya, the Tritiya day in the month of Vaishakha is very important for the Jain community in India. It was on this day that devotees from Ayodhya bought gold and jewelry to offer to Jain Tirthankara Rishabhdev – who was the king in Ayodhya centuries ago.

7. Akshaya Tritiya marks the beginning of Sat-Yug

As per ancient Hindu scriptures, Akshaya Tritiya was the day when Sat-yug began. It was the golden age, the first among all four yugs. On this day, Lord Krishna handed Draupadi a patra in which food appeared in abundance during the exile period of the Pandavas.


Achieve good Karma on this day as well as overall prosperity and success. Akshaya Tritiya is also a great day to appease Ma Lakshmi with special pujas and offerings. To offer puja on Akshaya Tritiya.