by Saritha Rai, P R Sanjai and Bhuma Shrivastava

Billionaire Mukesh Ambani obliterated rivals in India’s telecommunications sector by selling $2 data plans and free voice calls. Four years later, he’s deploying a very similar tactic -- cutthroat pricing -- to gain an edge in the country’s increasingly competitive e-commerce space.
As India this week hits the peak of its biggest shopping season, the festival of Diwali, the tycoon’s retail websites -- including JioMar ..

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https://economictimes.indiatimes.com/industry/services/retail/mukesh-ambani-takes-on-amazon-in-one-of-the-worlds-last-big-consumer-markets/articleshow/79162359.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst...........................ET